SALES & MARKETING STRATEGIES
This service is designed to analyse, confront, and solve your business requirements. I provide a monthly strategy tailored to suit your business and the current industry climate, focusing on key sales and marketing aspects, all targeted to exceed your specified KPI’s.
Digital communication is now a necessity for all hospitality businesses, however finding the time to commit is not always easy. I can lead your online presence, specialising in social media management, website development and email marketing. I can build your company’s organic digital strategy through trend research, benchmarking, data analysis, audience identification, platform determination, messaging, content development and planning.
BRAND DEVELOPMENT & NEW OPENINGS
From site acquisition through to opening, I can work with you to create your brand story, identity, collateral and strategy. I can work on an opening project basis, or maintain your brand strategy throughout the year.
Flyers, business cards, posters, postcards, vouchers, menus, presentations and more; I can help with all of your printed and digital requirements. I can produce products in-house to save you designer costs, or I can help source a graphic designer and work closely with them to ensure you get exactly what you are paying for. I also specialise in menu development and can work with your chef to create competitive, visually appealing and profitable menus.
PUBLIC RELATIONS & EXTERNAL COMMUNICATIONS
From sourcing the best PR agency, to implementing effective PR strategies, I can help you find your brand's voice and communicate it across all media platforms. With food & beverage PR experience, as well as experience in generating sales from PR campaigns, I can assist in your media exposure no matter what your budget.
To stand out within the market, you need to establish your roots before trying to conquer the world. I can assist in all aspects of local outreach, from establishing 3rd party collaborations, completing competitor analysis, implementing effective promotions and networking with the local community.
MARKET RESEARCH & COMPETITOR ANALYSIS
“Knowledge is power,” and getting the right information about your market, its competitors and your customers is vital. I can help collect and utilise this data to positively impact your business through increased sales.
PHOTOGRAPHY & STYLING
When communicating your brand, visual content is crucial. I can assist in all aspects of photography, from sourcing the photographer right through to final editing and publishing. I can help create beautiful imagery no matter what your budget or purpose.
I have partnered with photographer Kathryn to provide styling and photography packages.
DEPARTMENTAL TRAINING: SALES, MARKETING & EVENTS
I'm available to provide on-site support and training, to ensure your sales and marketing teams are working efficiently. Experienced in sales, marketing, private dining and events, I can train employees within any or all of these areas to ensure you're making the most of your employees.
I am a highly skilled and successful sales, marketing and communications consultant, with over 10 years’ experience in the hospitality sector, implementing company-wide marketing strategies and campaigns. Following successful careers at Tom Aikens Restaurant Group, Jason Atherton Restaurant Group and Onecall Hospitality Ltd, I am now available on a consultancy basis, offering hourly, daily and monthly options, to suit all requirements and budgets.
"Emily is very good at understanding your specific needs & requirements, particularly involving marketing and social media. Whether it's for a specific, local campaign or for a large-scale publicity campaign, Emily will definitely add value to your company and brand.”
Tom Aikens, Founder & Director, Tom Aikens Group
“Having worked with Emily for over 3 years I can only say she fits like a glove... she’s on point with trends, chef's needs and she really knows the food industry, leading to fun but precise and effective marketing and social media presence. Emily's a pleasure to work with and can handle anything that’s thrown at her in this diverse industry. I can't recommend her enough to anyone needing an sales, marketing or PR help and an passionate arm to their business.”
Richard O'Connell, Executive Chef, Tom's Kitchen Restaurant Group
"I worked with Emily at Onecall Hospitality, where she implemented successful sales and marketing strategies for all of our clients. Emily's dedication, enthusiasm and passion within the industry always stood out, consistently delivering over and above, and bringing a personal approach to any task. With Emily's experience and attitude, I can't recommend her enough and look forward to working with her again in the future."
Kaushik Mistry, Partner, Onecall Hospitality Ltd
THE SOCIAL COMPANY
Jason Atherton Restaurants
2 Michelin star restaurant with rooms by Mark Birchall
Paul Ainsworth at No6, The Mariners, Rojanos in the Square, Padstow Townhouse
Lima London & Lima Floral: contemporary Peruvian cuisine
ONE CALL HOSPITALITY
Restaurant & hospitality partners
OVER UNDER COFFEE
Coffee & brunch by day, cocktails by night: London & Manchester
City based food-to-go restaurants
Muse by Tom Aikens